Our benchmark and target-setting process combines historical performance data with strategic objectives using our proven measurement framework. The system makes this typically complex process clear and actionable.

How it works:

• Benchmarks are established within our See/Think/Do/Care methodology
• Each stage has specific metrics and targets aligned to business objectives
• The system uses red/amber/green indicators for clear performance tracking
• Targets can be imported from existing systems or set manually
• Historical campaign data informs realistic target setting

The platform ensures appropriate metrics for each stage. For example:

• Brand awareness campaigns focus on reach and frequency metrics
• Consideration phase tracks engagement metrics
• Performance campaigns monitor conversion metrics and cost efficiency

Benchmarks are continuously refined through:

• Weekly optimisation sessions in IdeationRooms
• Learning loops from campaign performance
• Industry benchmarking when available
• Seasonal adjustment factors
• Budget-based performance expectations

The system prevents common issues like misaligned KPIs - you can't set sales targets for awareness campaigns or awareness metrics for performance campaigns. This ensures all stakeholders work towards appropriate goals at each marketing stage.

Your dedicated team will help establish initial benchmarks during implementation and guide you through regular refinement as your campaigns and capabilities mature.

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