Budget tracking operates across multiple levels with real-time integration:

Campaign Level Tracking

• Shows total campaign budget allocation
• Displays current spend against total budget
• Tracks spend across See/Think/Do/Care framework stages
• Provides real-time visibility of remaining budget
• Monitors performance against budget benchmarks

Data Integration

• Pulls spend data directly from media platforms
• Centralises data through backend cloud solutions
• Updates automatically through API connections
• Maintains consistent spend tracking through taxonomy structure
• Enables granular analysis of spend effectiveness

Performance Monitoring

• Uses red/amber/green indicators for budget performance
• Shows spend against KPI targets
• Enables tracking of cost efficiency metrics
• Provides visibility of spend impact on campaign objectives
• Allows for budget optimisation based on performance

Budget Management Features

• Allows for budget adjustments during campaign lifecycle
• Enables reallocation of spend across campaign elements
• Provides historical spend patterns for reference
• Maintains audit trail of budget changes
• Supports budget forecasting based on current spend rates

The system maintains a single source of truth for budget tracking, ensuring all stakeholders have access to accurate, up-to-date spending information. This transparency helps prevent overspend while enabling more effective budget allocation based on performance data.

By integrating budget tracking with performance metrics, teams can make more informed decisions about resource allocation and optimisation opportunities.

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