The IdeationRoom has shown clear correlation between insight generation and performance improvements, with documented spikes in campaign performance following implementation of insights. This systematic approach to insight generation and implementation helps create a continuous improvement cycle while maintaining accountability and tracking progress.
The platform encourages active participation from all team members, creating a collaborative environment where insights can be shared, tested, and refined to drive campaign performance improvements.
Core Structure
- Weekly virtual meetings bringing together all stakeholders
- Includes brand teams, agency partners, creatives, and analysts
- Centralised platform for sharing insights and making decisions
- Integrates with campaign performance data and decision boards
- Tracks team engagement and satisfaction through HDIF scoring
Insight Management
- Upload screenshots and performance data
- Document insights from campaign performance
- Record decisions made based on insights
- Track expected outcomes of implementing changes
- Monitor actual results against predictions
Learning Loop System
- Create multiple learning iterations from single insights
- Test hypotheses across different channels
- Document expected performance improvements
- Track actual performance changes
- Build knowledge base for future campaigns
Project Management
- Categorise insights by status (In Progress, Not Started, Completed)
- Track implementation of decisions
- Monitor timeline and delivery
- Archive completed insights
- Maintain action points and responsibilities
Data Integration
- All insights timestamped and stored in our MeasureCloud
- Feeds insights back into brief generation system
- Creates searchable knowledge base
- Enables performance correlation analysis
- Maintains data trail for ROI tracking