The brief generation process operates through a sophisticated multi-step workflow:

Input Collection

• Campaign objective selection (e.g., See/Think/Do/Care framework)
• Product/brand selection through structured drop downs
• Date range and budget parameters
• Integration of insights from IdeationRoom sessions
• Performance metrics and KPI selection

Data Integration

• Pulls real-time campaign performance data against targets
• Incorporates historical campaign data and benchmarks
• Connects to backend data ecosystems for spend tracking
• Utilises red/amber/green performance indicators
• References audience and creative performance metrics

Brief Creation

• Generates standardised brief structure based on campaign type
• Automatically includes relevant performance metrics
• Incorporates measurability parameters based on objectives
• Adapts brief complexity based on campaign scope and budget
• Ensures consistency through templated frameworks

Knowledge Base Integration

• References brand identity documentation
• Incorporates mission statements and strategic objectives
• Utilises campaign definitions and target audience data
• Factors in industry-specific parameters and benchmarks
• Includes past campaign learnings and insights

The system becomes more refined over time as additional insights and data are added through IdeationRoom sessions and campaign performance. Each brief generation benefits from accumulated knowledge, creating increasingly sophisticated and data-driven briefs that align with strategic objectives while maintaining practical measurability.

The resulting brief can be downloaded as a PDF, edited if needed, and shared with relevant stakeholders. This systematic approach ensures consistency in brief quality while reducing the time traditionally spent on brief creation.