Calendar Structure

• Provides annual campaign planning view in a simple format
• Enables planning across different brand/business units
• Shows campaign timelines with start and end dates
• Displays different brief types and campaign activities
• Integrates with the broader campaign management system

Planning Hierarchy

• H1/H2 brand campaign planning at the top level
• Event and activation campaigns at secondary level
• Product-related campaigns at tertiary level
• Tactical/conversational campaigns at quarterly level
• All levels connect through consistent taxonomy

Campaign Management

• Links directly to brief generation system
• Shows active versus planned campaigns
• Tracks campaign status and progress
• Enables viewing of live campaign performance
• Facilitates campaign resource planning

Integration Features

• Connects to budget allocation tracking
• Links to IdeationRoom sessions
• Shows performance metrics against timeline
• Enables workflow management across teams
• Maintains connection to measurement framework

The calendar system is highly customisable and adaptable to different methodologies, including traditional Gantt charts or agile/scrum approaches. While currently in development, the calendar feature focuses on providing a clear overview of campaign activities while maintaining connections to all other aspects of the platform.

This centralised view helps teams maintain alignment on campaign timing and objectives while facilitating more effective resource allocation and campaign management.

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