The HDIF (How Do I Feel) system has been refined over the years as a way to track team sentiment and identify blockers quickly. Now integrated into MeasureBrand, it works as follows:

Scoring Process

• Team members score their satisfaction from 1-10 during IdeationRoom sessions
• Low scores (3-4) trigger immediate discussion
• Participants explain what would improve their score
• Actions are identified to address concerns
• Progress is tracked week-to-week

Implementation

• Scores collected at the end of each IdeationRoom session
• Results displayed on campaign central dashboard
• Tracks team sentiment over time
• Enables early identification of issues
• Creates transparency between client and agency teams

Practical Application

• Identifies blockers before they become major issues
• Improves team agility through quick problem resolution
• Creates open dialogue between stakeholders
• Builds trust through transparency
• Maintains healthy team dynamics

Target Ranges

• Scores of 7-8 considered healthy
• Perfect 10 scores not expected or sustainable
• Low scores (3-4) require immediate attention
• Score improvements tracked over time
• Team average displayed on dashboard

This human element of the platform helps maintain effective collaboration between teams while ensuring issues are identified and addressed quickly. The system has proven particularly valuable in maintaining strong client-agency relationships and improving overall campaign performance through better team dynamics.

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