The platform sources performance data through multiple integrated data streams and APIs to provide a comprehensive view of marketing performance:

• Media Platforms: Direct integration with major advertising platforms including Meta, Google Ads, and programmatic channels through their respective APIs
• Analytics Tools: Integration with analytics platforms like Google Analytics 4, Adobe Analytics and other tracking solutions
• Cloud Data Warehouses: The system can connect to various cloud environments including:
  • Google BigQuery
  • AWS
  • Snowflake
  • Azure
  • Other enterprise data warehouse solutions
• First-Party Data: Ability to incorporate client-side data including:
  • Sales data
  • CRM data
  • Customer data
  • Website analytics
  • Other business metrics

All data is centralised in the MeasureCloud environment using a standardised taxonomy system that enables clean data consolidation and analysis. This centralised approach allows for:

• Consistent data standardisation across channels
• Unified performance reporting
• Real-time data accessibility
• Enhanced data accuracy through automated collection
• Multi-channel incrementality measurement capabilities

The platform's robust data architecture ensures that performance metrics are accurately tracked, normalised, and made available for analysis - forming the foundation for data-driven insights and decision-making.

Note: Data access and integration capabilities may vary based on your organisation's specific setup and requirements. Our implementation team works closely with clients to establish the optimal data connections for their needs.

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