The platform uses a login-based system where different team members can access relevant modules based on their role. For example, media teams might focus on campaign naming conventions and performance tracking, while marketing leaders might primarily use the brief generation and planning tools.

Each user's access can be customised based on their role and responsibilities, ensuring they have the right level of access to perform their functions while maintaining data security and workflow efficiency.

The collaborative nature of the platform, particularly in the IdeationRoom sessions, means that cross-functional teams need to be able to access and contribute to the system, creating a unified approach to campaign management and optimisation.

The platform is designed for multiple stakeholder groups across marketing operations:

Marketing Leadership

• CMOs and Heads of Marketing
• Brand Managers
• Marketing Managers
• Campaign Managers
• Product Marketing Leads

Media Teams

• Media Managers
• Campaign Specialists
• Digital Marketing Teams
• Agency Media Teams
• Performance Marketing Specialists

Creative Teams

• Creative Directors
• Design Teams
• Content Creators
• Agency Creative Teams
• Studio Managers

Analytics Teams

• Data Analysts
• Marketing Analytics Specialists
• Insight Teams
• Performance Analysts
• Business Intelligence Teams

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