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54+ creative metadata points

Let's fix your unstructured campaign data

Our metadata tool structures your omnichannel campaigns, allowing you to organise, categorise, model, and retrieve campaign information easily.
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Why Maaten?

We got tired of seeing people waste money on campaigns and all the stress that comes with it.

We knew it was bad data that was hurting them. So we made a tool that fixes bad campaign data.

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About Maaten

Missing Out on Profitable Insights?

These measurement challenges are costing you money every day.

Wasted campaign budgets

Without proper measurement, you're making budget decisions blindly and missing profitable opportunities.

MMM projects failing

Marketing Mix Models produce unreliable results because your input data lacks the structure they need to work properly.

Hours lost on reporting

Your team spends more time organising data than optimising campaigns that drive results.

Excel spreadsheet chaos

Outdated tools weren't built for modern omnichannel campaign complexity.

Gain Clarity and Control Over Your Campaigns

Unlock the potential of structured data for measurable results.
Campaign ID system that simplifies measurement
Metadata enhancement structures your audience, creative and bidding strategy data
Deep creative analysis across channels and audiences
Structured data foundation for your Marketing Mix Models and incrementality tests
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We Understand Your Frustrations,
Maaten Can Help

Our founding team are multi-award winning marketers who have combined their brand and performance expertise to enhance campaign effectiveness.

40%

Faster Decision Making

Our structured data and campaign ID system eliminates guesswork, enabling confident strategic decisions based on clear insights.

54+

Creative Data Points

Comprehensive creative metadata analysis that enables you to track visual element consistency to performance correlations automatically.

Trusted By Pioneering Brands and Agencies

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TRULY DATA-LED journey

“Measurebyte takes marketers on a data-led journey across the sales funnel!”
Anoka Balram, Digital & Media Marketing Leadership
Deloitte

Streamlined marketing efforts

"I would highly recommend Measurebyte to any company looking to streamline their marketing efforts and achieve better results!"
Jakub Matousek, Snr Digital Manager
Showmax

true view of marketng performance

"They have shown a true view of how our marketing is performing. I wish we had done this sooner!"
Kelly Driscoll, Head of Demand Generation
Sanlam
From the blog
Advanced Creative Intelligence (Beyond Basic Attribution)
When Creative Attribution Goes Wrong (Real Campaign Scenarios)
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