Structure Your Campaign Data Once, Optimise Everything
Marketing teams waste millions when campaign data lacks structure. Maaten fixes the foundation so every optimisation decision becomes clear, confident, and profitable.
Have Complete Control Over Your Performance Levers
Turn Cross Channel Chaos Into Strategic Campaign Performance
Structure your campaign data once, and every tool in your measurement stack finally works as intended. See the true drivers of performance across channels instead of guessing from disconnected spreadsheets.
Transform budget allocation from guesswork into science. Our data enables you to show which optimisation goals actually drive your KPIs, so you can scale what works and cut what's wasting money.
Cut wasted ad spend by 35%
Double down on bidding strategies that actually convert
Know exactly why Max Reach worked better than Max Conversions
Make Strategic Decisions Based on Structured Data, Not Gut Feeling
Stop marketing strategy guesswork that wastes budget and limits growth. Our structured campaign data reveals what actually drives performance across all channels, so you can build data-driven marketing strategies that consistently deliver ROI.
Build marketing strategies backed by cross-channel performance intelligence
Allocate budget to proven channels, audiences, and approaches, not assumptions
Scale successful marketing frameworks across campaigns and markets
Stop Spending 80% of Your Time Cleaning Campaign Data
Transform your role from data janitor to strategic analyst. Our structured campaign data flows directly into your models and dashboards, so you can focus on insights that drive business decisions instead of endless data prep.
Reduce data preparation time from weeks to hours
Enable MMM models with clean, structured input data
Build reliable cross-channel attribution with consistent campaign taxonomy
