Started as a data-focused consulting agency helping enterprise clients harness the value in their marketing data.
2021: measurement Framework
Developed our proprietary Measurement Framework principles and methodology to align marketing teams to business outcomes.
2022: IdeationRoom Process
Developed our proprietary IdeationRoom process to help clients create weekly insight-sharing sessions.
2022: Campaign Data Structuring
Developed our proprietary campaign data structuring to help clients standardise metadata, making their data AI ready.
2025: Maaten AI Platform
Launched the Maaten AI platform, transforming our proven methodology into a comprehensive solution that standardises campaign data across digital brand and performance.
Our Leadership
We're founded by digital natives who've shaped brands, crushed performance metrics, and transformed Fortune 500 companies. It is a mix of innovation, data-driven thinking, and understanding people that powers everything we do.
