Started as a data-focused consulting agency helping enterprise clients harness the value in their marketing data.
2021: measurement Framework
Developed our proprietary Measurement Framework principles and methodology to align marketing teams to business outcomes.
2022: IdeationRoom Process
Developed our proprietary IdeationRoom process to help clients create weekly insight-sharing sessions.
2022: Campaign Data Structuring
Developed our proprietary campaign data structuring to help clients standardise metadata, making their data AI ready.
2025: Maaten AI Platform
Launched the Maaten AI platform, transforming our proven methodology into a comprehensive solution that standardises campaign data across digital brand and performance.
Our Leadership
We're founded by digital natives who've shaped brands, crushed performance metrics, and transformed Fortune 500 companies. It is a mix of innovation, data-driven thinking, and understanding people that powers everything we do.
Jay Thomson
Co-Founder and Chief Executive Officer
Previously: Hoorah Group, Publicis Digitas
Let's innovate and pioneer together
Neil Pursey
Co-Founder and Chief Strategy Officer
Previously: Hoorah Group, Webgrowth
Getting your team adopting a data culture
Stephan Van Wyk
Co-Founder and Head of Technical Delivery
Previously: Hoorah Digital Consulting, Webgrowth
Building data solutions marketers love to use
Sanga Malatjie
Head of Client Strategy and Success Previously: Accenture Song, Vodacom Business
