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Our metadata tool structures your omnichannel campaigns so that you can organise, categorise, model and retrieve campaign information easily.
33% of marketing budgets might be wasted due to ineffective briefs and communication issues between marketers and agencies.
Source: Flood & Partners.
53% of marketing decisions are 'data-led', the rest are just gut-feels in disguise leading to media wastage.
Source: Gartner
35% of marketing teams say they can handle fast-paced digital campaigning work, sighting a lack of training or knowledge about agile approaches as their biggest adoption barrier.
Source: AgileSherpas
80% of marketers think they're good at writing briefs, but only 10% of agencies agree. Marketers and agencies are not on the same page.
Source: Flood & Partners.
The Maaten metadata tool enables you to bring your marketing data together in a structured and clean way.
Marketers are using Maaten to set up their campaigns so that they can understand their creative and audience targeting, build better reporting downstream and get more out of their MMM investments.
- Visual hierarchy validation
- Text-to-visual balancing
- Geographic cultural relevance
- Format optimisation
- Structured campaign data
- Create unified models
- Executive data adoption
- Incorporate creative variables
Never lose track of campaign data again.
Our data standards applies consistent naming conventions across all channels and assets.
Turn complex marketing data into clear actions.
Our AI engine analyses your historical data to show exactly where to improve creative impact, audience targeting, and media effectiveness.
TRULY DATA-LED journey
Streamlined marketing efforts
true view of marketng performance
