Most marketing teams are wasting money on campaigns

Fix your unstructured campaign data today

Our metadata tool structures your omnichannel campaigns so that you can organise, categorise, model and retrieve campaign information easily.

In 2025, $353bn of global ad spend will go to waste due to poor briefs. That's more than $10,000 per second!*

The Truth
Both brands and agencies are suffering.

33% of marketing budgets might be wasted due to ineffective briefs and communication issues between marketers and agencies.
Source: Flood & Partners.

53% of marketing decisions are 'data-led', the rest are just gut-feels in disguise leading to media wastage.
Source: Gartner

35% of marketing teams say they can handle fast-paced digital campaigning work, sighting a lack of training or knowledge about agile approaches as their biggest adoption barrier.
Source: AgileSherpas

80% of marketers think they're good at writing briefs, but only 10% of agencies agree. Marketers and agencies are not on the same page.
Source: Flood & Partners.

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Marketing data chaos isn't going to sort itself out.
Time to bring some proper order to your campaigns.
Maaten gives your data utility

We've sorted the complicated bits so you can get on with actually improving results.

Early Access? Get Involved
From 2025's projected $1.07 trillion global ad spend, $353 billion will be wasted through bad briefs and ineffective media.
Warc 2024

The Maaten metadata tool enables you to bring your marketing data together in a structured and clean way.

Marketers are using Maaten to set up their campaigns so that they can understand their creative and audience targeting, build better reporting downstream and get more out of their MMM investments.

For Marketing Leaders

- Breakdown marketing silos
- Impact of creative quality
- Media mix budget planning
- Reduce risk of failure

For Creative Teams

- Visual hierarchy validation
- Text-to-visual balancing
- Geographic cultural relevance
- Format optimisation

For Media Teams

- Budget allocation refinement
- Scale insights across channels
- Advanced bid type tracking
- Creative signal optimisation
- Standardised setups

For Analytics Teams

- Structured campaign data
- Create unified models
- Executive data adoption
- Incorporate creative variables

Structuring your campaign data before it's too late!

A metadata tool designed to structure your omnichannel campaign data from the ground up
Data structure

Never lose track of campaign data again.

Our data standards applies consistent naming conventions across all channels and assets.

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Insights

Turn complex marketing data into clear actions.

Our AI engine analyses your historical data to show exactly where to improve creative impact, audience targeting, and media effectiveness.

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Join the Founding Council

Limited intake for 2025*

Join the Waitlist


Join our client waitlist to improve your campaign data.

- Early access to new features
- Priority support
- Influence platform development

Request a demo

Individual Advisory Council


Contribute your expertise and help guide the evolution of Maaten. Help shape the product roadmap.

- Exclusive industry networking
- Recognition in thought leadership
- Beta feature testing access

Learn More

Agency Advisory Council


Ready to redefine what's possible in client-agency partnerships? Join visionary agency leaders crafting the future.

- Shape industry landscape
- Set optimal client-agency standards
- Adopt cutting-edge agency practices

Learn More

Trusted By Pioneering Brands and Agencies

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TRULY DATA-LED journey

“Measurebyte takes marketers on a data-led journey across the sales funnel!”
Anoka Balram, Digital & Media Marketing Leadership
Deloitte

Streamlined marketing efforts

"I would highly recommend Measurebyte to any company looking to streamline their marketing efforts and achieve better results!"
Jakub Matousek, Snr Digital Manager
Showmax

true view of marketng performance

"They have shown a true view of how our marketing is performing. I wish we had done this sooner!"
Kelly Driscoll, Head of Demand Generation
Sanlam