The taxonomy system is highly customisable while maintaining the crucial ability to standardise data for analysis. Rather than forcing organisations to adopt a rigid structure, the platform adapts to existing naming conventions while ensuring data consistency and analytical capabilities remain intact.

Customisation Options

• Flexible separator characters (pipes, dashes, underscores)
• Adaptable to existing naming structures
• Customisable metadata fields
• Adjustable campaign hierarchies
• Channel-specific naming conventions

Platform Requirements

• Maintains certain fundamental joining keys for data connection
• Ensures standardisation for cross-channel analysis
• Preserves ability to match backend data systems
• Enables consistent performance tracking
• Supports metadata enrichment capabilities

Metadata Enhancement

• Audience targeting information
• First-party audience definitions
• Creative asset tracking
• Campaign objective mapping
• Performance metric alignment

Channel Support

• Meta (Facebook/Instagram) campaign structures
• Google Ads naming conventions
• Programmatic campaign naming
• Traditional marketing metrics
• Cross-channel standardisation

The system's flexibility allows it to adapt to existing taxonomies while maintaining the crucial ability to centralise and analyse data effectively. This balance ensures organisations can preserve their established naming conventions while gaining the benefits of standardised data analysis and reporting.

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